The point of collecting data is to answer questions, and the more data you have the bigger the question you can answer. However, don’t capture data for the sake of data capture. Start with a question and then seek the answer. There is no set time frame on impactful decisions. You may find that after a short time with Catapult, you can certainly find useful information that you can act on. You can also start to see patterns in the data and recalibrate as you go.